Skill
Contextual Advertising
Marketing and Social Media
Contextual advertising is a targeting method that places ads based on the content of the webpage or app a user is viewing, rather than on personal data about the user, such as a hiking gear ad appearing on an outdoor recreation blog. Digital marketers and ad-tech platforms use it as a privacy-friendly alternative to behavioral targeting, especially as third-party cookies are phased out.
Open roles requiring Contextual Advertising (1)
Account Director
GumGum
Full-time · Minneapolis, MN · $182,000 – $231,000
This is a sales role managing programmatic advertising relationships with agencies and brands in Minnesota, growing a book of business for GumGum's contextual and CTV advertising platform. It suits experienced digital media sellers who can navigate complex client needs and operate with autonomy across a territory.
Listed on GumGum’s careers site · Apply there ↗
Roles that use Contextual Advertising
Related skills
Curated neighbors in the taxonomy, whether or not employers ask for them together.