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Skill

Contextual Advertising

Marketing and Social Media

Contextual advertising is a targeting method that places ads based on the content of the webpage or app a user is viewing, rather than on personal data about the user, such as a hiking gear ad appearing on an outdoor recreation blog. Digital marketers and ad-tech platforms use it as a privacy-friendly alternative to behavioral targeting, especially as third-party cookies are phased out.

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Curated neighbors in the taxonomy, whether or not employers ask for them together.

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