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Skill

Contextual Advertising

Marketing and Social Media

Contextual advertising is a targeting method that places ads based on the content of the webpage or app a user is viewing, rather than on personal data about the user, such as a hiking gear ad appearing on an outdoor recreation blog. Digital marketers and ad-tech platforms use it as a privacy-friendly alternative to behavioral targeting, especially as third-party cookies are phased out.

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Open roles requiring Contextual Advertising (1)

Account Director

GumGum

Full-time · Minneapolis, MN · $182,000 – $231,000

This is a sales role managing programmatic advertising relationships with agencies and brands in Minnesota, growing a book of business for GumGum's contextual and CTV advertising platform. It suits experienced digital media sellers who can navigate complex client needs and operate with autonomy across a territory.

Listed on GumGum’s careers site · Apply there ↗

Roles that use Contextual Advertising

Related skills

Curated neighbors in the taxonomy, whether or not employers ask for them together.

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