Skill
BeReal
Marketing and Social Media
BeReal is a social media app, launched in 2020, that prompts users once a day at a random time to take an unedited photo using both front and rear cameras within a two-minute window, aiming to capture authentic daily moments rather than curated content. It gained popularity, especially among Gen Z users, as a counterpoint to the highly polished aesthetics of platforms like Instagram. Users can only see friends' posts after sharing their own that day.
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