What we do
STR, Inc. (originally Smith Travel Research, founded 1985) is a market research and analytics firm that tracks supply, demand, and performance data for roughly 67,000 hotels worldwide. It also publishes the hospitality news site HotelNewsNow and sponsors the Hotel Data Conference. STR has operated as a subsidiary of CoStar Group since being acquired in 2019.
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Hendersonville, TN
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