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Marketing and Public Relations

Marketing and PR professionals shape how a brand or organization is perceived and drive customer acquisition through campaigns, messaging, and media relations. The role relies heavily on digital marketing and SEO/SEM to grow visibility, content strategy and social media management to engage audiences, and analytics tools like Google Analytics to measure campaign performance. People in this field are typically creative communicators who also think analytically about audience data and brand positioning.

Top skills:Content StrategyDigital MarketingSocial Media Management

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