$115,000 – $135,000
Listed on Ibotta’s own careers site. You apply with them directly — we never stand between you and the employer.
What this role is
This role leads consumer marketing strategy for new earning mechanics within the Ibotta app, starting with an in-app gaming launch. It suits experienced product marketers who excel at driving adoption, engagement, and retention through data-driven lifecycle strategies.
Our summary, not Ibotta’s wording. The full posting is on their site.
What they ask for
Required
- 6–9 years of consumer marketing experience
- Product adoption or app engagement experience
- Product feature launch experience within an existing app
- Lifecycle marketing expertise
- Data-driven approach to KPI definition and experimentation
- Cross-functional collaboration and communication
- Bachelor's degree in Marketing, Business, or related field
Nice to have
- Gaming, gamification, or loyalty/rewards marketing experience
- Familiarity with Braze or similar customer engagement platforms
- D2C, consumer apps, or subscription product background