$129,840 – $194,760
Listed on Citigroup’s own careers site. You apply with them directly — we never stand between you and the employer.
What this role is
This role leads marketing measurement and analytics strategy at Citi, designing frameworks to quantify the ROI of brand, content, and sponsorship campaigns across the organization. It suits an experienced marketing analytics professional who can translate complex data into actionable insights and embed measurement best practices throughout a large, matrixed marketing function.
Our summary, not Citigroup’s wording. The full posting is on their site.
Skills this role names
Log in to see which of these are already on your profile.
What they ask for
Required
- 6-10 years in marketing analytics, marketing science, or related data-driven marketing role
- Hands-on experience with MMM, MTA, brand lift studies, and ROI analysis
- Experience implementing measurement frameworks for diverse marketing activities
- Strong analytical and quantitative skills
- Ability to collaborate across matrixed organizations
- Excellent communication and presentation skills
- Bachelor's degree
Nice to have
- Experience measuring content, sponsorship, brand, and experiential events
- Familiarity with modern marketing technology and data stack
- Experience in financial services or highly regulated sector
- Master's degree