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Head of Growth Marketing

Haystack News

San Francisco, CA · full time · Senior

Listed on Haystack News’s own careers site. You apply with them directly — we never stand between you and the employer.

What this role is

Lead growth strategy and execution for a news streaming platform with 40M+ viewers, owning paid acquisition across mobile, web, and CTV plus the entire premium subscription funnel from trials to retention. This role suits a hands-on marketer who thrives on direct impact, lives in data and SQL, and moves fast without waiting for perfect information or big teams.

Our summary, not Haystack News’s wording. The full posting is on their site.

Skills this role names

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What they ask for

Required

  • Track record growing paid subscribers on consumer subscription or freemium products
  • Minimum 5 years growing consumer products with at least 3 years of measurable impact
  • Managed 6-7 figure performance marketing budgets with demonstrated results
  • Scaled a product from zero to 100K+ new users
  • Hands-on performance marketing experience with Meta, Google, and Apple Search Ads
  • Proficiency in SQL and data warehouse tools like Snowflake
  • Quantitative degree (Economics, Engineering, Finance, Statistics) or Marketing with quantitative curriculum
  • Active daily use of AI tools with demonstrated automations or builds
  • Hands-on CTV growth experience or clear ability to learn it quickly
  • Startup or small-team background
  • Strong executor comfortable managing details and flagging blockers early

Nice to have

  • Streaming, media, or DTC product growth experience

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