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Brand Marketing Lead, Enterprise

Menlo Ventures Portfolio

San Francisco, CA · Senior

$320,000

Listed on Menlo Ventures Portfolio’s own careers site. You apply with them directly — we never stand between you and the employer.

What this role is

Anthropic is seeking a strategic brand marketing leader to establish Claude as the enterprise AI platform of choice by developing positioning, messaging, and campaigns for technical and executive buyers at large organizations. This role combines brand strategy with measurable commercial impact, requiring someone who can translate AI research into business narratives and lead distinctive campaigns across the enterprise buying committee.

Our summary, not Menlo Ventures Portfolio’s wording. The full posting is on their site.

Skills this role names

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What they ask for

Required

  • B2B brand marketing experience selling complex technology platforms to enterprise buyers
  • Track record building or repositioning business brands in competitive markets
  • Partnership experience with product marketing, enterprise marketing, and sales teams that measurably influences pipeline
  • Strong creative judgment and experience briefing creative teams
  • Ability to establish measurement frameworks proving brand contribution to commercial outcomes

Nice to have

  • 12+ years of B2B brand marketing experience at enterprise technology companies
  • Experience building and scaling a brand function from scratch or through rapid growth
  • Background marketing AI, developer platforms, cloud infrastructure, or technical enterprise products
  • Experience repositioning against dominant incumbents in enterprise accounts
  • Familiarity with AI safety landscape and responsible AI development
  • Experience developing global enterprise marketing strategies
  • Passionate interest in AI and its positive societal impact

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