Listed on Deseret Book Company’s own careers site. You apply with them directly — we never stand between you and the employer.
What this role is
This role owns the paid media strategy and execution across digital platforms like Google and Meta, driving customer acquisition and revenue growth for a faith-based publisher and retailer. It suits someone with 4–6+ years of hands-on paid media experience who thrives on performance accountability and can manage substantial budgets with measurable ROI.
Our summary, not Deseret Book Company’s wording. The full posting is on their site.
Skills this role names
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What they ask for
Required
- Bachelor's degree in digital marketing or related field
- 4–6+ years of hands-on paid media management experience, ideally in retail or e-commerce
- Deep expertise in Google Ads and Meta Ads Manager
- Strong proficiency in GA4 and platform reporting dashboards
- Proven track record managing substantial media budgets with documented ROAS improvement
- Understanding of acquisition metrics (CAC, MER, AOV, LTV, contribution margin)
- Experience with CDPs and conversion API integrations
- Self-directed and autonomous decision-making in performance-driven environments
Nice to have
- Pinterest and YouTube advertising experience
- Experience with churn reduction and subscription LTV modeling