$76,000 – $111,837
Listed on Columbia Sportswear’s own careers site. You apply with them directly — we never stand between you and the employer.
What this role is
This role bridges product strategy and digital execution for a DTC apparel brand, translating seasonal lines into consumer-facing stories and managing cross-functional alignment between merchandising, marketing, and ecommerce teams. It suits someone with apparel retail experience who can balance strategic planning with tactical go-to-market execution and in-season agility.
Our summary, not Columbia Sportswear’s wording. The full posting is on their site.
Skills this role names
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What they ask for
Required
- 5–7+ years in merchandising, DTC merchandising, GTM merchandising, product marketing, buying, ecommerce merchandising, or related apparel/retail roles
- Experience supporting apparel GTM calendars, seasonal line adoption, product launches, campaign planning, and DTC product storytelling
- Strong understanding of seasonal product calendars, go-to-market processes, product storytelling, and direct-to-consumer channel execution
- Ability to translate product features and line strategy into consumer-facing benefits and messaging
- Strong analytical skills to interpret selling data, inventory position, product performance, and channel response
- Experience partnering cross-functionally with product, planning, marketing, creative, ecommerce, and retail planning teams
- Excellent communication, presentation, organization, and prioritization skills
Nice to have
- Experience within apparel, active, outdoor, lifestyle, footwear, or consumer products