$164,000 – $226,000
Listed on Biogen’s own careers site. You apply with them directly — we never stand between you and the employer.
What this role is
Lead omnichannel and digital engagement strategy for assigned pharmaceutical brands at Biogen, orchestrating personalized customer journeys across channels using AI-powered tools. This role suits strategists with healthcare marketing experience who can translate brand objectives into measurable campaign execution while partnering closely with brand, media, and analytics teams.
Our summary, not Biogen’s wording. The full posting is on their site.
Skills this role names
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What they ask for
Required
- 7+ years omnichannel/digital engagement in pharmaceutical or biotech marketing
- Proven ability to design omnichannel strategies for existing brands including customer journeys and channel mix
- Strategic execution ownership from planning through performance measurement
- Working knowledge of AI-driven next-best-action and orchestration frameworks
- Experience as trusted omnichannel partner influencing brand team decisions
- Hands-on ownership of omnichannel campaign planning, execution, monitoring, and optimization
- Ability to translate omnichannel strategies into operational requirements within MarTech systems
- Cross-functional collaboration across media, operations, decision science, IT, and compliance
- Analytics proficiency to interpret performance data and inform strategic refinement
- Understanding of regulatory, privacy, and promotional compliance requirements
- BA/BS degree
Nice to have
- MBA