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5W Public Relations

Director, Influencer & Creator Strategy

5W Public Relations

New York, NY · full time · Director

Listed on 5W Public Relations’s own careers site. You apply with them directly — we never stand between you and the employer.

What this role is

This role leads influencer and creator strategy across multiple client programs at a growing marketing agency, requiring someone to independently develop strategies while mentoring junior team members and collaborating with senior leadership. It suits experienced influencer marketers ready to move into a leadership position with hands-on involvement in both strategy and execution.

Our summary, not 5W Public Relations’s wording. The full posting is on their site.

Skills this role names

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What they ask for

Required

  • 6–8+ years in influencer marketing, creator strategy, social media, digital marketing, or integrated communications
  • Meaningful hands-on influencer experience
  • Ability to independently lead influencer and creator workstreams
  • Strong understanding of influencer program lifecycle from strategy through measurement
  • Strong strategic thinking with ability to translate client objectives and cultural trends into recommendations
  • Experience leading client conversations and presenting strategies
  • Strong project and program management skills for complex workstreams
  • Experience managing or mentoring junior team members
  • Ability to balance strategic thinking with hands-on execution

Nice to have

  • Agency experience managing multiple clients and programs
  • Experience supporting new business pitches
  • Working knowledge of influencer measurement and reporting

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