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Lead, GTM Operations

Under Armour

Baltimore, MD · full time · Mid

$100,000 – $135,000

Listed on Under Armour’s own careers site. You apply with them directly — we never stand between you and the employer.

What this role is

This role leads operational planning and execution for Under Armour's Americas go-to-market initiatives, coordinating across multiple departments to ensure product launches and seasonal campaigns run smoothly. It suits someone with cross-functional operations experience in consumer goods who enjoys orchestrating complex timelines, managing stakeholder alignment, and solving logistical problems at scale.

Our summary, not Under Armour’s wording. The full posting is on their site.

Skills this role names

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What they ask for

Required

  • 5+ years experience in marketing, merchandising, sales, DTC, planning, operations, strategy, or consulting for consumer goods
  • Cross-functional project management from ideation to execution
  • Excellent communication and presentation skills
  • Strong organizational and prioritization abilities
  • Calendar and milestone management experience
  • Critical thinking and analytical skills

Nice to have

  • Knowledge across multiple business functions
  • Studies in Operations or Business Administration
  • Experience with project management tools
  • Negotiation skills across cross-functional and cross-country teams
  • Creative problem-solving and innovation mindset

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