Listed on 5W Public Relations’s own careers site. You apply with them directly — we never stand between you and the employer.
What this role is
This role leads an agency's influencer and creator marketing practice at the C-suite level, owning strategy, client relationships, team development, and revenue growth across a portfolio of major consumer brands. It suits an experienced influencer marketing executive comfortable advising Fortune 500 CMOs, building award-winning programs, and scaling an agency discipline into a competitive differentiator.
Our summary, not 5W Public Relations’s wording. The full posting is on their site.
What they ask for
Required
- 12+ years in influencer marketing, creator strategy, or integrated communications
- Agency experience leading large, complex multi-client portfolios
- Executive-level strategic counsel to C-suite clients at Fortune 500 brands
- Proven track record winning new business and expanding existing client relationships
- Experience across earned and paid influencer programs, celebrity negotiations, ambassador programs, and creator communities
- Portfolio demonstrating high-impact measurable work with business outcomes
- Understanding of influencer measurement frameworks and analytics
- Knowledge of influencer platforms and social analytics tools
- Leadership experience managing 5+ direct reports including managers of managers
- Budget ownership and financial management experience including $10M+ revenue oversight
- Executive presentation and communication skills
- Cross-functional fluencer integrating influencer strategy with PR, paid media, and creative
Nice to have
- Industry recognition from awards like Shorty, MarCom, or PRWeek
- Familiarity with emerging areas like AI search visibility and LLM optimization
- Experience with affiliate and commerce-driven programs
- Knowledge of micro-creator and UGC ecosystems