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$110,000 – $160,000
Listed on MyFitnessPal’s own careers site. You apply with them directly — we never stand between you and the employer.
What this role is
Lead advertising operations and yield optimization across MyFitnessPal's owned inventory and external channels, from direct-sold campaigns to programmatic, email, and paid social. This role suits experienced ad tech professionals who can balance technical expertise with strategic cross-functional leadership while handling complex campaign execution and revenue growth.
Our summary, not MyFitnessPal’s wording. The full posting is on their site.
Skills this role names
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What they ask for
Required
- 8+ years in digital advertising operations
- Experience managing advertising across owned inventory and off-platform channels like email, paid social, or audience extension
- Expert knowledge of Google Ad Manager, SSPs, DSPs, and programmatic advertising
- Understanding of inventory management, campaign trafficking, and yield optimization
- Experience with ad verification, attribution, and measurement platforms
- Ability to present insights to leadership, advertisers, and technology partners
- Strong project management and ability to influence cross-functional stakeholders
Nice to have
- Experience in mobile app, digital publisher, or media company environments
- Experience supporting CRM and email programs or audience extension
- Familiarity with Braze, Airtable, or similar customer engagement platforms
- Experience with Tableau or similar analytics tools
- Understanding of first-party audience activation and privacy regulations