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$195,000 – $292,000
Listed on Gofundme’s own careers site. You apply with them directly — we never stand between you and the employer.
What this role is
GoFundMe is seeking a senior marketing leader to reshape the brand's positioning from crisis-focused to everyday-life relevant, building emotional connections through integrated campaigns and storytelling across channels. This role suits someone with deep brand-building expertise who can drive both cultural impact and business growth while leading cross-functional teams.
Our summary, not Gofundme’s wording. The full posting is on their site.
Skills this role names
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What they ask for
Required
- 12+ years leading consumer, brand, integrated, or audience marketing for consumer-facing, marketplace, technology, media, or mission-driven organizations
- Proven success building brands that drive cultural relevance and business growth
- Deep expertise in brand strategy, integrated marketing, content development, audience engagement, and storytelling
- Understanding of community-driven, purpose-led, and culturally relevant marketing
- Experience leading large-scale integrated campaigns across multiple channels
- Ability to influence and align senior stakeholders across complex organizations
- Experience building and developing high-performing marketing teams
- Strong analytical capabilities and data-informed approach to decision making
- Exceptional communication, storytelling, and executive presence