HH
$140,000 – $165,000
Listed on Hims and Hers’s own careers site. You apply with them directly — we never stand between you and the employer.
What this role is
This role leads creative strategy for the Hers brand across performance marketing channels, developing and scaling high-performing ads on Meta, YouTube, TikTok, and other platforms. It suits strategists who combine creative judgment with data literacy and want to build in-house creative functions at a fast-growing health and wellness company.
Our summary, not Hims and Hers’s wording. The full posting is on their site.
Skills this role names
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What they ask for
Required
- 5+ years of creative strategy, content strategy, or performance creative experience
- Portfolio of performance creative that has won at scale on paid social
- Deep expertise developing creative for Meta, TikTok, YouTube, and other performance channels
- Experience leading creative teams
- Strong data fluency with ad performance metrics
- Experience managing multidisciplinary creative teams
- Strong ownership mindset and ability to move quickly with imperfect information
- Understanding of healthcare marketing compliance
Nice to have
- Experience in telehealth, healthcare, weight loss, or regulated/sensitive categories
- Experience standing up in-house creative teams or transitioning from external agencies
- Experience adapting and localizing creative across international markets
- Familiarity with UGC and creator-driven production models