$250,000 – $275,000
Listed on Weight Watchers’s own careers site. You apply with them directly — we never stand between you and the employer.
What this role is
This VP of Brand role leads strategic brand positioning and architecture for a digital health company, serving as the executive diplomat between creative teams and leadership. The ideal candidate is an experienced brand strategist who excels at establishing frameworks and organizational clarity rather than hands-on execution, enabling creative teams to scale impact across health and wellness messaging.
Our summary, not Weight Watchers’s wording. The full posting is on their site.
Skills this role names
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What they ask for
Required
- 15+ years of brand leadership experience in agency or startup environments
- Proven track record partnering with senior creative talent without micromanaging execution
- Executive-level stakeholder management and comfort pushing back on C-Suite priorities
- Mastery of strategic frameworks, positioning, and organizational alignment
- Experience leading established heads of content, social, creative, and operations
Nice to have
- Deep understanding of healthcare or digital health industry
- Experience navigating brand transitions into new product categories or clinical pathways
- Track record of connecting brand strategy to measurable business growth metrics