Business Intelligence Lead, Performance Marketing

United States (remote) · Remote · Senior

Listed on Launch Potato’s own careers site. You apply with them directly — we never stand between you and the employer.

What this role is

This role leads the data infrastructure and reporting systems for Launch Potato's performance marketing verticals, partnering directly with business teams to translate complex data into actionable insights. It suits experienced BI professionals who thrive on embedding with stakeholders, building trust through data literacy, and evolving from execution-focused builders into strategic analytical partners.

Our summary, not Launch Potato’s wording. The full posting is on their site.

Skills this role names

What they ask for

Required

Expert SQL proficiency
Ability to extract insights from unstructured and complex data
Ownership of reporting infrastructure and standardization
Performance marketing optimization expertise
Advanced LookML development or equivalent BI tool capability
Business domain knowledge in performance and affiliate marketing
Minimum 7 years of BI or analytics experience with direct exposure to performance or affiliate marketing
End-to-end reporting ownership from data pipeline through dashboard delivery
Experience working with messy, complex third-party data

Nice to have

Retrospective analysis across experiments, creatives, and seasonality
Experience conducting CAC performance analysis
Track record of driving business team self-service analytics adoption