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Intuit

Intuit GBSG Staff Marketing Manager - Media Planning & Strategy

Intuit

San Francisco, CA · Staff

$169,000 – $229,000

Listed on Intuit’s own careers site. You apply with them directly — we never stand between you and the employer.

What this role is

Lead strategic paid media planning and budget allocation across Intuit's B2B marketing portfolio, managing full-funnel campaigns from upper-funnel brand investment through lower-funnel performance channels. This role suits experienced media strategists with deep expertise in multi-channel attribution, agency management, and the ability to balance brand-building with measurable ROI.

Our summary, not Intuit’s wording. The full posting is on their site.

Skills this role names

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What they ask for

Required

  • 10+ years paid media experience with large-scale B2B acquisition campaign ownership
  • $20M+ annual budget management across Programmatic Display, Paid Social, and SEM
  • Full-funnel media planning across upper and lower funnel channels
  • Portfolio-level budget management experience
  • Media brief writing that translates business objectives to planning inputs
  • Agency relationship management at strategic level including plan review and performance governance
  • Working knowledge of advanced measurement methodologies (MMM, incrementality testing, media mix tests, geo holdouts, causal lift studies)

Nice to have

  • Experience using AI tools for media strategy and operations
  • Claude Code experience

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