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Lego USA

Assistant Manager, Digital Merchandising and Retail Marketing (B2B)

Lego USA

Management

Listed on Lego USA’s own careers site. You apply with them directly — we never stand between you and the employer.

What this role is

This Assistant Manager role leads digital merchandising and retail marketing strategy for B2B e-commerce platforms in the APAC region, optimizing product pages, managing campaigns, and executing retail media activations. The position suits someone with 3+ years of e-commerce or retail marketing experience who thrives in a fast-paced, data-driven environment and can balance creative collaboration with analytical rigor.

Our summary, not Lego USA’s wording. The full posting is on their site.

Skills this role names

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What they ask for

Required

  • Bachelor's degree in Business, Marketing, Analytics or related field, or equivalent commercial experience
  • 3+ years in eCommerce digital merchandising, retail marketing, or related field
  • Working knowledge of eCommerce sites and retail marketing tools
  • Ability to partner cross-functionally with sales, brand marketing, and analytics teams
  • Strong written and verbal communication skills
  • Fluency in Japanese and English, both written and spoken

Nice to have

  • Experience in consumer packaged goods
  • Experience in children's product category

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