GN
Listed on Ground News’s own careers site. You apply with them directly — we never stand between you and the employer.
What this role is
This role involves rebuilding Ground News's Google Ads presence from a small foundation into a significant revenue driver for a subscription news platform. You'll own strategy across Search, Performance Max, Demand Gen, and YouTube, with room to test adjacent paid channels while maintaining disciplined unit economics.
Our summary, not Ground News’s wording. The full posting is on their site.
Skills this role names
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What they ask for
Required
- 5+ years managing Google Ads at meaningful scale
- Proven track record scaling accounts from small to large
- Hands-on YouTube campaign experience
- Strong analytical skills with GA4 and BI tools
- Creative briefing and diagnostic ability for video ads
- Bias to action in a small team environment
- Experience with paid channels beyond Google
Nice to have
- Background in subscription, DTC, or app marketing
- Diverse paid social platform experience
- CTV/OTT and linear TV buying experience
- AppsFlyer MMP setup and SKAN configuration
- Firebase event tracking and audience building
- Landing page design and engineering collaboration
- Apple Search Ads or app-install experience
- Familiarity with MMM or geo-lift testing
- Genuine interest in news and media