Senior Growth Marketing Manager, Search, Shopping & GEO

Remote · Remote · full time · Senior

Listed on Thrive Market’s own careers site. You apply with them directly — we never stand between you and the employer.

What this role is

Lead Thrive Market's paid search and shopping advertising strategy across Google and Microsoft platforms, with growing responsibility for generative AI-powered discovery channels. This role suits someone with 5+ years of performance marketing experience who combines technical expertise in campaign optimization with sharp customer intuition and appetite to shape an emerging part of digital marketing.

Our summary, not Thrive Market’s wording. The full posting is on their site.

Skills this role names

What they ask for

Required

5–8+ years of growth or performance marketing experience
Significant hands-on ownership of paid Search and Shopping for a scaled consumer business
Deep expertise in Google Ads including Search, Shopping, Performance Max, bidding strategies, and campaign optimization
Experience with Google Merchant Center and product feed management
Track record managing meaningful acquisition budgets and scaling growth efficiently
Experience in e-commerce, DTC, subscription, membership, or analytically complex consumer business
Strong analytical skills and fluency in experimentation and attribution
Ability to connect channel metrics to CAC, conversion, customer quality, retention, and LTV
Customer intuition about search behavior, conversion psychology, and friction points
Cross-functional communication and influence skills

Nice to have

Familiarity with Microsoft Advertising/Bing and the broader search ecosystem
Direct Generative Engine Optimization (GEO) experience
Deep understanding of how AI and generative search are changing consumer discovery