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Senior Lead - B2B Marketing, Run Specialty

On

New York, NY · Senior

$175,000 – $215,000

Listed on On’s own careers site. You apply with them directly — we never stand between you and the employer.

What this role is

Lead B2B marketing strategy for On's run specialty retail channels, balancing national accounts with independent local shops while managing a marketing team and driving regional activations. This role suits experienced marketing leaders with deep wholesale and running retail expertise who thrive in cross-functional environments and want to build community-focused brand presence at retail.

Our summary, not On’s wording. The full posting is on their site.

Skills this role names

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What they ask for

Required

  • 8+ years in B2B marketing, wholesale brand management, or commercial strategy in run specialty or performance footwear
  • 2+ years of direct people leadership experience
  • Deep expertise in running or outdoor retail landscape and sit-and-fit service environments
  • Relational intelligence and ability to navigate matrixed stakeholder groups
  • Structured decision-making under uncertainty
  • Comfort traveling up to 30% of the time

Nice to have

  • Innovative mindset with commitment to operational excellence
  • Experience refining process efficiency through performance data

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