TM
Listed on Thrive Market’s own careers site. You apply with them directly — we never stand between you and the employer.
What this role is
Lead YouTube and Connected TV advertising strategy to acquire new members for an online health marketplace. This role suits a performance marketer with deep hands-on expertise in video channels, budget management, and testing who can translate platform capabilities into measurable membership growth.
Our summary, not Thrive Market’s wording. The full posting is on their site.
Skills this role names
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What they ask for
Required
- 7+ years performance, growth, or acquisition marketing experience
- Deep hands-on YouTube campaign building and optimization expertise
- Proven CTV strategy development and scaling across direct and programmatic platforms
- Multi-million-dollar video budget management with measurable acquisition outcomes
- Experience with incrementality testing, geo-lift studies, brand lift studies, or MTA
- Creative testing program leadership with ability to brief and evaluate performance
- Media agency management and stakeholder accountability
- Understanding of YouTube and CTV across full customer journey
- Proficiency in analytics platforms like Google Analytics, Amplitude, or Looker
- Bachelor's degree or equivalent relevant experience
Nice to have
- E-commerce, subscription, direct-to-consumer, or marketplace business experience
- Health, grocery, or wellness industry background
- Programmatic video or paid streaming audio experience