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Bristol Myers Squibb

Director, US Breyanzi Patient Marketing

Bristol Myers Squibb

Madison, NJ · full time · Management

$198,130 – $240,083

Listed on Bristol Myers Squibb’s own careers site. You apply with them directly — we never stand between you and the employer.

What this role is

This role leads patient marketing strategy for Breyanzi, a CAR T cell therapy, with responsibility for driving awareness and engagement among lymphoma patients and caregivers. The director will oversee a dedicated team, develop direct-to-patient campaigns, partner with advocacy groups, and work cross-functionally within a pharmaceutical company's fast-moving oncology environment.

Our summary, not Bristol Myers Squibb’s wording. The full posting is on their site.

Skills this role names

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What they ask for

Required

  • 10+ years of marketing experience
  • People leadership and in-line brand marketing experience
  • Strategic thinking and analytical skills
  • Ability to work effectively in a matrix organization
  • Patient advocacy group relationship management

Nice to have

  • Patient marketing or direct-to-patient campaign experience
  • Oncology or hematology marketplace knowledge
  • MBA or advanced degree
  • Proven track record driving performance in matrix organizations

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