$199,000 – $274,000
Listed on Biogen’s own careers site. You apply with them directly — we never stand between you and the employer.
What this role is
This role leads omnichannel and digital strategy for pharmaceutical brand launches at Biogen, translating business objectives into AI-powered customer journeys across healthcare provider and patient channels. It suits experienced digital strategists in pharma who can balance strategic vision with operational execution and partner effectively across cross-functional teams.
Our summary, not Biogen’s wording. The full posting is on their site.
Skills this role names
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What they ask for
Required
- 10+ years in omnichannel/digital engagement within pharmaceutical or biotech
- Proven experience leading brand launch strategies using decision engines
- End-to-end ownership of omnichannel campaign planning, execution, and performance
- Understanding of AI-driven next-best-action frameworks and personalization engines
- Ability to translate brand strategy into customer experiences across HCP and patient segments
- Experience translating strategies into business requirements for operations and IT teams
- Cross-functional collaboration across media, operations, analytics, IT, regulatory, and field teams
- Customer journey mapping and experience design expertise
- Analytics-driven optimization and interpretation of performance data
Nice to have
- MBA
- Experience with specific MarTech ecosystems
- Knowledge of emerging patient/HCP engagement channels
- Familiarity with healthcare privacy and regulatory requirements