LP
Listed on Launch Potato’s own careers site. You apply with them directly — we never stand between you and the employer.
What this role is
This role leads Meta and TikTok paid social campaigns for auto insurance at scale, with direct responsibility for margin and growth. It suits someone with years of hands-on performance marketing experience in regulated verticals who thrives on solving hard problems—creative fatigue, attribution noise, compliance constraints—rather than maintaining existing playbooks.
Our summary, not Launch Potato’s wording. The full posting is on their site.
Skills this role names
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What they ask for
Required
- Four or more years in hands-on paid social buying with direct margin accountability
- Deep expertise in Meta campaign structure, bidding, budgeting, and audience testing
- Real TikTok scale experience with allowlisting and vertical restrictions
- Direct accountability for CPA, ROAS, or contribution margin on $250k+ monthly spend
- Experience in compliance-heavy verticals such as insurance, lending, credit, or health
- Fluency with tracking, pixel setup, server-side conversion events, and attribution diagnosis
Nice to have
- Auto insurance or regulated leadgen domain experience
- Advertorial or direct-response landing page funnel and CRO experience
- Working knowledge of AI creative generation tools
- Familiarity with Looker