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Product Marketing Lead

Duolingo

New York, NY · full time · Senior

$163,200 – $244,800

Listed on Duolingo’s own careers site. You apply with them directly — we never stand between you and the employer.

What this role is

This role leads the go-to-market strategy for Duolingo's major product launches, working across product, marketing, and analytics teams to drive user adoption from strategy through execution and measurement. It suits someone experienced in consumer tech or gaming who can translate market insights into coordinated, data-driven launch plans and hold cross-functional teams accountable to outcomes.

Our summary, not Duolingo’s wording. The full posting is on their site.

Skills this role names

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What they ask for

Required

  • Product marketing, product strategy, or equivalent go-to-market experience in consumer tech, gaming, or subscription products with end-to-end launch ownership
  • Ability to turn strategy into execution with plans, timelines, and cross-functional workflows
  • Strong communication and facilitation skills with senior stakeholders in fast-moving environments
  • Data-informed mindset and comfort with experimentation to define and refine success metrics
  • Hands-on collaboration with Brand, Marketing, Comms, and Product teams on integrated launches
  • Comfort operating with ambiguity while maintaining structure and focus

Nice to have

  • Experience leading go-to-market for new products or categories and identifying product-market fit in new segments
  • Track record with creator, community, or strategic co-marketing programs
  • Multi-market launch and localization coordination experience
  • Familiarity with in-app product marketing surfaces and announcement systems
  • Background in consumer subscription, gaming, or edtech companies

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