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Performance Marketing Manager

Talkspace

New York, NY · Remote · full time · Mid

$115,000 – $140,000

Listed on Talkspace’s own careers site. You apply with them directly — we never stand between you and the employer.

What this role is

This role manages paid social and programmatic advertising campaigns to drive customer acquisition for a telehealth mental health platform. It's suited to someone with 5+ years of performance marketing experience who loves data analysis, creative optimization, and channel strategy across platforms like Meta, TikTok, and programmatic display.

Our summary, not Talkspace’s wording. The full posting is on their site.

Skills this role names

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What they ask for

Required

  • 5+ years performance marketing or paid media experience
  • Hands-on Paid Social campaign management, especially Meta
  • Experience managing meaningful media budgets
  • Strong analytical and diagnostic skills
  • Audience and creative testing strategy development
  • Understanding of media performance, creative, and conversion relationship
  • Analytics and reporting tools proficiency
  • Digital attribution knowledge
  • Project management and organizational skills

Nice to have

  • Google Ads / Paid Search experience
  • Google Local advertising experience
  • Incrementality testing or brand lift study experience
  • YouTube, audio, or emerging digital media experience
  • Healthcare, consumer tech, subscription, or marketplace experience
  • Privacy-conscious or regulated marketing environment experience

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