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Marketing and Public Relations

Marketing and Social Media

Marketing and public relations (PR) are complementary business functions focused on shaping how an organization is perceived and driving customer engagement; marketing promotes products and drives sales, while PR manages reputation, media relations, and public communication. Professionals in this field craft press releases, manage media inquiries, and coordinate brand messaging across advertising and earned media. This combined discipline is common in corporate communications and agency roles.

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Related skills

Curated neighbors in the taxonomy, whether or not employers ask for them together.

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