Skill
Major Gifts Cultivation
Business and Management
Major gifts cultivation is the fundraising process nonprofits use to identify, build relationships with, and solicit large donations from wealthy individuals or institutional donors. Development officers and gift officers research prospects, engage them through personalized outreach and stewardship, and guide them toward significant, often multi-year, giving commitments. It is a core discipline in nonprofit fundraising, particularly for universities, hospitals, and large charitable organizations.
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