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Skill

Gift Cards

Sales and E-Commerce

Gift cards are prepaid stored-value cards that can be redeemed for goods or services at a specific retailer or network of merchants. Businesses use them as a marketing and revenue tool—driving upfront cash flow and repeat visits—while consumers use them as convenient, flexible presents. Managing gift card programs involves handling activation, balance tracking, fraud prevention, and unclaimed-property compliance, which is relevant in retail, finance, and accounting roles.

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