Skill
Cross-Platform Marketing
Marketing and Social Media
Cross-platform marketing involves designing and executing marketing campaigns that run consistently across multiple digital and traditional platforms, including social media, search engines, television, and print, to maximize reach and reinforce a unified brand message. Marketers use it to meet audiences across the various devices and channels they use throughout the day. It requires coordinating creative assets, budgets, and analytics across platforms that may have very different formats and audiences.
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Related skills
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