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Skill

Cross-Platform Marketing

Marketing and Social Media

Cross-platform marketing involves designing and executing marketing campaigns that run consistently across multiple digital and traditional platforms, including social media, search engines, television, and print, to maximize reach and reinforce a unified brand message. Marketers use it to meet audiences across the various devices and channels they use throughout the day. It requires coordinating creative assets, budgets, and analytics across platforms that may have very different formats and audiences.

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Related skills

Curated neighbors in the taxonomy, whether or not employers ask for them together.

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