Skill
Business-To-Consumer
Marketing and Social Media
Business-to-consumer, or B2C, describes commerce and marketing activities in which companies sell products or services directly to individual end users rather than to other businesses. It encompasses retail, e-commerce, and consumer service industries, and typically relies on strategies like advertising, branding, and customer experience design to drive individual purchasing decisions. Marketers and sales professionals in B2C roles focus on high-volume transactions and consumer psychology.
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Related skills
Curated neighbors in the taxonomy, whether or not employers ask for them together.