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Lead Copywriter - HOKA

HOKA

full time · Senior

$96,600 – $130,400

Listed on HOKA’s own careers site. You apply with them directly — we never stand between you and the employer.

What this role is

This role develops marketing copy and brand storytelling for HOKA, translating product innovation and athlete stories into campaigns across digital, retail, and experiential channels. It suits experienced creative writers who are passionate about performance and lifestyle brands and can work collaboratively to define how the brand connects with its community.

Our summary, not HOKA’s wording. The full posting is on their site.

Skills this role names

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What they ask for

Required

  • Bachelor's degree or equivalent professional experience
  • 9+ years in advertising agency or in-house creative environment
  • Strong portfolio demonstrating strategic thinking and compelling storytelling across multiple mediums
  • Expertise in print and digital marketing
  • Proven strength in short-form and long-form writing
  • Ability to present and sell creative ideas confidently
  • Deep understanding of marketing and advertising principles
  • Strong creative problem-solving and strategic thinking
  • Excellent organizational and time-management skills
  • Attention to detail and accuracy
  • Communication and presentation skills
  • Ability to manage multiple projects simultaneously

Nice to have

  • Authentic interest and experience in performance product brands
  • Passion for sports, especially trail and road running
  • Understanding of the athletic footwear market

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