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Social Media Strategist

Auto-Owners Insurance

Lansing, MI · full time

Listed on Auto-Owners Insurance’s own careers site. You apply with them directly — we never stand between you and the employer.

What this role is

This role develops and manages social media content for an insurance company, monitoring engagement and performance metrics across platforms. It suits someone comfortable creating branded content, analyzing social metrics, and engaging with both followers and dissatisfied customers in a customer-facing capacity.

Our summary, not Auto-Owners Insurance’s wording. The full posting is on their site.

Skills this role names

Log in to see which of these are already on your profile.

What they ask for

Required

  • develop branded social media content independently
  • manage content across social media platforms
  • monitor and suggest KPIs to measure platform success
  • engage with followers and manage comments
  • handle negative customer feedback professionally
  • bachelor's degree

Nice to have

  • B2B or B2C social media experience
  • insurance underwriting or claims background
  • ability to use content creation software

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