$191,600 – $273,800
Listed on Dave & Buster's’s own careers site. You apply with them directly — we never stand between you and the employer.
What this role is
Lead the media strategy and investment for Dave & Buster's and Main Event, focusing on paid and organic search, paid social, and local activation to drive new customer acquisition and same-store sales growth. This role is for an experienced media leader who can connect brand strategy with measurable business results and partner effectively across creative, CRM, and store operations.
Our summary, not Dave & Buster's’s wording. The full posting is on their site.
Skills this role names
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What they ask for
Required
- Proven track record driving customer acquisition with measurable business results
- Deep expertise in paid and organic search strategy
- Understanding of AI's impact on search and customer discovery
- Ability to develop and manage media budgets and agency partnerships
- Experience segmenting and targeting audiences at national and hyperlocal levels
- Strong cross-functional collaboration skills
- Familiarity with media mix modeling and optimization
Nice to have
- Experience with TikTok, Meta, and YouTube paid social platforms
- Knowledge of AI-driven search engines like Google Gemini
- Background in entertainment, hospitality, or location-based businesses
- Experience with weekly and quarterly business performance tracking