R
$152,000 – $176,700
Listed on Rula’s own careers site. You apply with them directly — we never stand between you and the employer.
What this role is
This senior role leads brand media strategy and budget allocation for a telehealth mental health platform, bridging awareness-building campaigns with patient acquisition outcomes. It suits experienced media planners comfortable managing multi-million dollar budgets, navigating premium streaming and social platforms, and translating analytics to executives.
Our summary, not Rula’s wording. The full posting is on their site.
Skills this role names
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What they ask for
Required
- 8+ years brand media planning and buying
- Campaign optimization across premium streaming and at least two major paid social or alternative platforms
- Built or managed brand measurement framework including MMM or multi-touch attribution
- Managed multi-million dollar media budgets with forecasting and financial reporting
- Presented media strategy and performance to senior/executive stakeholders
- Managed external media agency performance
Nice to have
- Health-tech, healthcare, or regulated consumer category experience
- First-party data activation and audience segmentation
- Combined agency-side and in-house experience
- Understanding of creative and media interaction in brand campaigns