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Future Opportunity Brand Manager

The Hershey Company

Hershey, PA · Mid

Listed on The Hershey Company’s own careers site. You apply with them directly — we never stand between you and the employer.

What this role is

This role involves developing and launching new consumer products across Hershey's snack brands by identifying market opportunities, guiding concepts through stage-gate development, and collaborating across functions like R&D, sales, and insights. It suits an analytically minded marketer with strategic thinking who enjoys understanding consumer needs and can influence cross-functional teams to commercialize innovations.

Our summary, not The Hershey Company’s wording. The full posting is on their site.

Skills this role names

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What they ask for

Required

  • 3+ years of brand management, innovation, marketing, consumer insights, strategy, or related experience
  • MBA degree
  • Ability to manage multiple projects concurrently
  • Leadership and cross-functional collaboration skills
  • Strategic thinking and analytical problem-solving
  • Translate data and insights into actionable recommendations
  • Strong verbal and written communication

Nice to have

  • Project management experience
  • Experience with syndicated data (Nielsen, Circana/IRI)
  • Previous P&L exposure
  • Curiosity and growth mindset

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