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$122,300 – $165,000
Listed on HOKA’s own careers site. You apply with them directly — we never stand between you and the employer.
What this role is
Lead global integrated marketing strategy for HOKA's apparel and accessories business, developing seasonal campaigns and go-to-market plans across multiple regions. This role suits experienced brand marketers who can translate consumer insights into cohesive strategies while collaborating across functions and coaching regional teams toward execution.
Our summary, not HOKA’s wording. The full posting is on their site.
Skills this role names
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What they ask for
Required
- Bachelor's degree in Marketing, Communications, Business, or related field
- 8–10+ years progressive experience in brand marketing, integrated marketing, or go-to-market roles in consumer goods
- Minimum 4 years marketing apparel and accessories
- Proven experience leading integrated campaigns end-to-end across multiple channels and markets
- Ability to influence cross-functional partners and senior stakeholders in matrixed organizations
- Experience managing agencies or internal creative teams with strong briefing skills
- People leadership experience with track record of developing talent
- Strategic storyteller with consumer intuition and ability to translate insights into narratives
- Strong project management, operational discipline, and ability to work with tight timelines
- Excellent written and verbal communication skills
- Collaborative and solutions-oriented mindset
Nice to have
- MBA or advanced degree
- Performance apparel, footwear, or accessories marketing background
- Analytical fluency with performance data