Listed on Best Western’s own careers site. You apply with them directly — we never stand between you and the employer.
What this role is
Lead the design and implementation of a marketing technology platform built on Adobe Experience Cloud for a global hotel company, directing both the technical architecture and the team that will operationalize it at scale. This role suits experienced martech leaders who have shipped enterprise platforms and can bridge technical strategy with business outcomes while managing complex vendor and internal stakeholder relationships.
Our summary, not Best Western’s wording. The full posting is on their site.
Skills this role names
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What they ask for
Required
- 10+ years in martech, digital marketing technology, or digital experience platform roles with platform implementation and leadership experience
- Deep hands-on experience with Adobe Experience Cloud (AEP, Real-Time CDP, AJO, CJA) through implementation or architecture ownership
- Experience building or leading a martech platform team from the ground up
- Direct implementation experience with Adobe Experience Platform, Real-Time CDP, AJO, and CJA
- One or more Adobe certifications (Multi-Solution Architect, AEP Foundations, AEP Architect, AEP Data Engineer, Real-Time CDP Developer, or AJO Developer/Practitioner)
- Experience with data governance, GDPR, CCPA, PCI DSS, and PII handling
- Experience managing complex SI partner and managed services relationships
- Ability to communicate complex technical topics in business terms to executives and technical teams alike
- Experience architecting across applications, cloud platforms, APIs, integrations, identity, and security
Nice to have
- Bachelor's degree in Computer Science, Information Systems, Engineering, or related field
- Deep understanding of identity resolution strategy including cross-device identity stitching and merge policy governance
- Experience with OneTrust or similar consent and preference management platforms
- Hospitality, travel, or consumer brand experience
- Experience defining operating models for martech platforms serving marketing, eCommerce, and agency teams
- Demonstrated change management and organizational enablement program design experience