# Web Analytics

Skill · Marketing and Social Media

Canonical page: https://career.thegoodapps.co/skills/web-analytics

Web analytics is the collection and analysis of data on website visitor behavior, such as traffic sources, page views, and conversion rates, using tools like Google Analytics or Adobe Analytics. Marketers, product managers, and data analysts rely on it to measure campaign performance and optimize user experience and business outcomes.

## Web Analytics in the job market

- Open roles: 7
- Employers hiring: 6
- Last checked: September 13, 2026

## Roles that use Web Analytics

- [Marketing Director](https://career.thegoodapps.co/occupations/marketing-director) — 2
- [Product Manager](https://career.thegoodapps.co/occupations/product-manager) — 2
- [Customer Success Manager](https://career.thegoodapps.co/occupations/customer-success-manager) — 1
- [Reporter](https://career.thegoodapps.co/occupations/reporter) — 1

## Employers hiring for Web Analytics

- [NY Post](https://career.thegoodapps.co/organizations/ny-post) — 2 open roles
- [Beckman Coulter](https://career.thegoodapps.co/organizations/beckman-coulter) — 1 open role
- [CNA Financial](https://career.thegoodapps.co/organizations/cna-financial) — 1 open role
- [The Home Depot](https://career.thegoodapps.co/organizations/the-home-depot) — 1 open role
- [Tubular Labs](https://career.thegoodapps.co/organizations/tubular-labs) — 1 open role
- [Zillow](https://career.thegoodapps.co/organizations/zillow) — 1 open role

Related skills: [Google Analytics](https://career.thegoodapps.co/skills/google-analytics), [A/B Testing](https://career.thegoodapps.co/skills/a-b-testing), [SEO](https://career.thegoodapps.co/skills/seo), [Google Tag Manager](https://career.thegoodapps.co/skills/google-tag-manager), [Adobe Analytics](https://career.thegoodapps.co/skills/adobe-analytics), [Conversion Rate Optimization](https://career.thegoodapps.co/skills/conversion-rate-optimization), [Digital Analysis](https://career.thegoodapps.co/skills/digital-analysis), [Heat Maps](https://career.thegoodapps.co/skills/heat-maps)

## Open roles requiring Web Analytics (7)

- [Multi-Channel Marketing Director](https://career.thegoodapps.co/jobs/912b9493-e7d7-4b48-bee3-c0c5d22fcdc5/multi-channel-marketing-director-at-cna-financial) at [CNA Financial](https://career.thegoodapps.co/organizations/cna-financial) — $97,000 – $189,000
- [Senior Director Global Marketing](https://career.thegoodapps.co/jobs/c99e5ae7-e5f6-4a14-aa92-47859d98ace0/senior-director-global-marketing-at-beckman-coulter) at [Beckman Coulter](https://career.thegoodapps.co/organizations/beckman-coulter) — Full-time, Waltham, MA, $230,000 – $280,000
- [Manager Category Experience](https://career.thegoodapps.co/jobs/94c52022-ce45-4d65-a2ee-2b7cf3300386/manager-category-experience-at-the-home-depot) at [The Home Depot](https://career.thegoodapps.co/organizations/the-home-depot) — Atlanta, GA
- [Senior SEO Product Manager, StreetEasy](https://career.thegoodapps.co/jobs/2167e3b3-3d18-476c-86b1-c771a8ad7f83/senior-seo-product-manager-streeteasy-at-zillow) at [Zillow](https://career.thegoodapps.co/organizations/zillow) — Full-time, Remote-USA, $112,700 – $189,400
- [Page Six Reporter (Temporary)](https://career.thegoodapps.co/jobs/dc2669bb-77ff-4ef0-9d51-167c3d09c570/page-six-reporter-temporary-at-ny-post) at [NY Post](https://career.thegoodapps.co/organizations/ny-post) — Contract, New York, NY, $30 – $40 / hour
- [Customer Success Manager](https://career.thegoodapps.co/jobs/eff343b9-2b78-46b5-91c5-4579612c8a3e/customer-success-manager-at-tubular-labs) at [Tubular Labs](https://career.thegoodapps.co/organizations/tubular-labs) — Full-time, United States, $90,000 – $115,000
- [Page Six Reporter (Tues-Sat)](https://career.thegoodapps.co/jobs/acbb5f34-0f0f-4d36-83b9-30ba9b4ed3f8/page-six-reporter-tues-sat-at-ny-post) at [NY Post](https://career.thegoodapps.co/organizations/ny-post) — Full-time, New York, NY, $60,000 – $75,000