# Voice of the Customer Analysis

Skill · Marketing and Social Media

Canonical page: https://career.thegoodapps.co/skills/voice-of-the-customer-analysis

Voice of the Customer (VoC) analysis is a market research and customer experience practice that systematically collects and interprets customer feedback from surveys, reviews, support tickets, and social media to understand needs, preferences, and pain points. Product managers, marketers, and CX teams use it to prioritize product improvements and align offerings with what customers actually value.

Related skills: [Market Research](https://career.thegoodapps.co/skills/market-research), [Survey Design](https://career.thegoodapps.co/skills/survey-design), [Customer Journey Mapping](https://career.thegoodapps.co/skills/customer-journey-mapping), [Customer Experience (CX)](https://career.thegoodapps.co/skills/customer-experience-cx), [Sentiment Analysis](https://career.thegoodapps.co/skills/sentiment-analysis)

## Open roles requiring Voice of the Customer Analysis (0)

None of the roles we have read name this skill yet. A large share of the visible corpus has not been parsed for skills, so this is at least as likely to be our backlog as the market's verdict.