# Video Marketing

Skill · Marketing and Social Media

Canonical page: https://career.thegoodapps.co/skills/video-marketing

Video marketing is the practice of using video content to promote products, services, or brands across platforms like YouTube, social media, and websites. Marketers use it to increase engagement, explain products, build trust, and drive conversions, since video often outperforms text or static images in capturing audience attention. It encompasses formats like explainer videos, testimonials, product demos, and social ads, and requires skills in storytelling, editing, and platform-specific optimization.

## Roles that use Video Marketing

- [Senior Strategist](https://career.thegoodapps.co/occupations/senior-strategist) — 1

Related skills: [Content Marketing](https://career.thegoodapps.co/skills/content-marketing), [Social Media Marketing](https://career.thegoodapps.co/skills/social-media-marketing), [SEO](https://career.thegoodapps.co/skills/seo), [Storytelling](https://career.thegoodapps.co/skills/storytelling), [YouTube Marketing](https://career.thegoodapps.co/skills/youtube-marketing), [Video Editing](https://career.thegoodapps.co/skills/video-editing), [Vidyard](https://career.thegoodapps.co/skills/vidyard)

## Open roles requiring Video Marketing (1)

- [Senior Strategist](https://career.thegoodapps.co/jobs/44fb472a-645d-418f-9160-6a9bfd7f3071/senior-strategist-at-future-co) at [Future Co](https://career.thegoodapps.co/organizations/future-co) — Full-time, New York, NY, $100,000 – $120,000