# Value Proposition Design

Skill · Business and Management

Canonical page: https://career.thegoodapps.co/skills/value-proposition-design

Value Proposition Design is a business framework and bestselling book by Alexander Osterwalder and Yves Pigneur that helps companies create products and services customers actually want. It centers on the Value Proposition Canvas, a tool used by entrepreneurs, product managers, and strategists to map customer jobs, pains, and gains against a company's pain relievers and gain creators. It's widely used alongside the Business Model Canvas in lean startup and innovation workshops.

Related skills: [Lean Startup](https://career.thegoodapps.co/skills/lean-startup), [Business Model Canvas](https://career.thegoodapps.co/skills/business-model-canvas), [Design Thinking](https://career.thegoodapps.co/skills/design-thinking), [Business Model](https://career.thegoodapps.co/skills/business-model), [Customer Discovery](https://career.thegoodapps.co/skills/customer-discovery), [Competitive Positioning](https://career.thegoodapps.co/skills/competitive-positioning)

## Open roles requiring Value Proposition Design (0)

None of the roles we have read name this skill yet. A large share of the visible corpus has not been parsed for skills, so this is at least as likely to be our backlog as the market's verdict.