# Upselling & Cross-selling

Skill · Sales and E-Commerce

Canonical page: https://career.thegoodapps.co/skills/upselling-cross-selling

Upselling and cross-selling are complementary sales techniques: upselling encourages a customer to purchase a higher-tier or upgraded version of a product they're already considering, while cross-selling suggests complementary or related products to add to their purchase. Both are widely used by sales reps, account managers, and customer success teams to increase average order value and deepen customer relationships. Mastery of these techniques requires understanding customer needs deeply enough to make relevant recommendations rather than pushy add-ons.

Related skills: [Account Management](https://career.thegoodapps.co/skills/account-management), [Consultative Selling](https://career.thegoodapps.co/skills/consultative-selling), [Customer Retention](https://career.thegoodapps.co/skills/customer-retention)

## Open roles requiring Upselling & Cross-selling (0)

None of the roles we have read name this skill yet. A large share of the visible corpus has not been parsed for skills, so this is at least as likely to be our backlog as the market's verdict.