# Target Market

Skill · Marketing and Social Media

Canonical page: https://career.thegoodapps.co/skills/target-market

A target market is the specific segment of consumers or businesses that a company has identified as the most likely and profitable buyers for its products or services. Defining a target market involves analyzing factors like demographics, purchasing power, and unmet needs to guide product development, pricing, and promotional strategy. It's a core concept taught in marketing and business strategy roles.

Related skills: [Market Research](https://career.thegoodapps.co/skills/market-research), [Go-to-Market Strategy](https://career.thegoodapps.co/skills/go-to-market-strategy), [Total Addressable Market (TAM) Analysis](https://career.thegoodapps.co/skills/total-addressable-market-tam-analysis)

## Open roles requiring Target Market (0)

None of the roles we have read name this skill yet. A large share of the visible corpus has not been parsed for skills, so this is at least as likely to be our backlog as the market's verdict.