# Strategic Marketing

Skill · Marketing and Social Media

Canonical page: https://career.thegoodapps.co/skills/strategic-marketing

Strategic marketing is the discipline of defining an organization's target markets, value proposition, and competitive positioning before executing specific campaigns or tactics. Marketing directors and CMOs use market research, segmentation, and brand strategy to guide decisions on pricing, product development, and channel investment over multi-year horizons. It sits above tactical marketing execution, shaping the overall direction a brand takes.

Related skills: [Competitive Analysis](https://career.thegoodapps.co/skills/competitive-analysis), [Market Research](https://career.thegoodapps.co/skills/market-research), [Product Marketing](https://career.thegoodapps.co/skills/product-marketing), [Brand Strategy](https://career.thegoodapps.co/skills/brand-strategy), [Go-to-Market Strategy](https://career.thegoodapps.co/skills/go-to-market-strategy)

## Open roles requiring Strategic Marketing (0)

None of the roles we have read name this skill yet. A large share of the visible corpus has not been parsed for skills, so this is at least as likely to be our backlog as the market's verdict.