# Social Media Analytics

Skill · Marketing and Social Media

Canonical page: https://career.thegoodapps.co/skills/social-media-analytics

Social media analytics is the practice of collecting and analyzing data from social platforms, such as engagement rates, reach, sentiment, and follower growth, to evaluate performance and inform strategy. Marketers, brand managers, and data analysts use tools like Sprout Social, Hootsuite, or native platform insights to measure campaign effectiveness and audience behavior.

## Social Media Analytics in the job market

- Open roles: 4
- Employers hiring: 4
- Last checked: September 12, 2026

## Roles that use Social Media Analytics

- [Digital Content Producer](https://career.thegoodapps.co/occupations/digital-content-producer) — 1
- [Social Media Coordinator](https://career.thegoodapps.co/occupations/social-media-coordinator) — 1
- [Social Media Manager](https://career.thegoodapps.co/occupations/social-media-manager) — 1

Related skills: [Hootsuite](https://career.thegoodapps.co/skills/hootsuite), [Sprout Social](https://career.thegoodapps.co/skills/sprout-social), [A/B Testing](https://career.thegoodapps.co/skills/a-b-testing), [Google Analytics](https://career.thegoodapps.co/skills/google-analytics), [Sentiment Analysis](https://career.thegoodapps.co/skills/sentiment-analysis), [Twitter Marketing (X Marketing)](https://career.thegoodapps.co/skills/twitter-marketing-x-marketing)

## Open roles requiring Social Media Analytics (4)

- [KSL Digital Content Producer (Full-time)](https://career.thegoodapps.co/jobs/5847f61e-ef0b-40a4-9b17-9a25b0f25f47/ksl-digital-content-producer-full-time-at-bonneville-international-media-group) at [Bonneville International Media Group](https://career.thegoodapps.co/organizations/bonneville-international-media-group) — Full-time, SLC Triad Center, $18 – $22 / hour
- [Research Intern](https://career.thegoodapps.co/jobs/551a8e7b-05db-4545-a8aa-e21217e9b23c/research-intern-at-iheartmedia) at [iHeartMedia](https://career.thegoodapps.co/organizations/iheartmedia) — Internship, Virtual, FL, $11 – $14 / hour
- [Head of Social](https://career.thegoodapps.co/jobs/f1739cbc-8b57-4672-b853-532d0de1bdd0/head-of-social-at-novig) at [Novig](https://career.thegoodapps.co/organizations/novig) — Full-time, New York, NY, $150,000 – $180,000
- [Social Media Content Coordinator](https://career.thegoodapps.co/jobs/81ff8b87-5cec-49e1-bd37-ccf54eebaa25/social-media-content-coordinator-at-blazetv) at [BlazeTV](https://career.thegoodapps.co/organizations/blazetv) — Full-time, Irving, TX